Advanced
Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Title details for Edge by Laura Huang - Available

Edge

Turning Adversity into Advantage

by Laura Huang
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available
Laura Huang, an award-winning Harvard Business School professor, shows that success is about gaining an edge: that elusive quality that gives you an upper hand and attracts attention and support. Some people seem to naturally have it. Now, Huang teaches the rest of us how to create our own from the challenges and biases we think hold us back, and turning them to work in our favor.
How do you find a competitive edge when the obstacles feel insurmountable? How do you get people to take you seriously when they're predisposed not to, and perhaps have already written you off?
In Edge, Huang draws from her groundbreaking research on entrepreneurial intuition, persuasion, and implicit decision-making, to impart her profound findings and share stories of previously-overlooked Olympians, assistants-turned-executives, and flailing companies that made momentous turnarounds. She argues that success is rarely just about the quality of our ideas, credentials, and skills, or our effort. Instead, achieving success hinges on how well we shape others' perceptions—of our strengths, certainly, but also our flaws. It's about creating our own edge by confronting the factors that seem like shortcomings and turning them into assets that make others take notice.
Edge shows that success is about knowing who you are and using that knowledge unapologetically and strategically. This book will teach you how to find your unique edge and keep it sharp.

  • Creators

  • Publisher

  • Release date

    January 28, 2020

  • Formats

    • Kindle Book

      • ISBN: 9780525540823

    • OverDrive Read

      • ISBN: 9780525540823

    • EPUB ebook

      • ISBN: 9780525540823
      • File size: 3859 KB

  • Languages

    • English

  • Reviews

    • Library Journal

      January 1, 2020

      In this debut, Huang, (Harvard Business Sch.), who specializes in entrepreneurship, details 13 guiding principles for successful startups. Complete with examples and anecdotes, Huang delves into obstacles that entrepreneurs face, including the fact that new ventures often have flaws and shortcomings. What's key, as the book's subtitle suggests, is to make the most of adversity, and not view it as a challenge or an obstacle on the path to success. While the book is aimed at entrepreneurs, many of the examples are also applicable to individuals and their personal brands. VERDICT An Ivy League short course for the price of a book. Huang's guidance will resonate with avid readers of business books.--Steven Silkunas, Fernandina Beach, FL

      Copyright 2020 Library Journal, LLC Used with permission.

    • Booklist

      December 1, 2019
      Hard work is important, but it is not the only thing that leads to success. Huang, Professor of Organizational Behavior at Harvard Business School, has found that success doesn't only come from dedication, passion, and credentials. Rather, the ability to guide others' perceptions of our abilities and backgrounds is key to achieving our goals. Huang outlines her framework for giving oneself an edge: Enrich, Delight, Guide, and Effort. Within the four-part approach, she explains how to focus one's strengths to turn potential disadvantages into unique value-adds. She uses examples of well-known entrepreneurs, regular businesspeople, and her own background to demonstrate how one can shift a potential drawback into an asset. By using approachable examples, Huang convincingly argues for her 13 Edge Principles. Alongside the strength of her ideas, Huang's writing is remarkable. She engages readers through delightful footnotes and brings a sense of authenticity through her personal reflections on how to gain an edge. Edge is a thought-provoking study and resource for anyone wondering why effort alone doesn't always seem to be enough.(Reprinted with permission of Booklist, copyright 2019, American Library Association.)

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

Loading