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Title details for A World Gone Social by Mark S. Babbitt - Available

A World Gone Social

How Companies Must Adapt to Survive

by Mark S. Babbitt
Ted Coine
Audiobook
1 of 1 copy available
Borrow Listen to a sample Listen to a sample
1 of 1 copy available
Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age.
What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive—and thrive—in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors.
You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"—the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence.
In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate—and lead your organization into this exciting business climate.

  • Creators

  • Publisher

  • Release date

    September 15, 2014

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9781469091570
      • File size: 326771 KB
      • Duration: 11:20:46

  • Languages

    • English

  • Reviews

    • Publisher's Weekly

      August 18, 2014
      Social media has changed the way the world operates, and companies need to modify just about every aspect of how they do business to remain efficient and profitable. Coine and Babbitt, self-described "successful veterans of the social revolution," offer an insightful and thorough exploration of how to implement these systemic changes. They delve into the new company/customer power dynamic, where customers hold many of the cards, and show how, thanks to social media, employees are also emerging as a new power group. The authors go on to provide examples of companies that use social media to their advantage, such as Southwest and Verizon, and those which have learned the hard way, such as United Airlines and Bank of America. Coine and Babbitt also describe the disruptive changes social media has spurred in employment recruiting, and predict that social media will permanently change how legacy enterprises act, lead, and operate. Of particular interest to executives will be the book's consideration what it means to be a social leader and what to do if you're just not a good social representative. In-depth discussions of teams, customer experience, and social media marketing round out this comprehensive examination. Illuminating and insightful, this book is essential reading for all levels of the corporate ladder.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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