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Title details for The Vagina Business by Marina Gerner - Available

The Vagina Business

The Innovative Breakthroughs that Could Change Everything in Women's Health

by Marina Gerner
ebook
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This tech could change everything for women—here's how.

Women make over 80% of healthcare decisions in everyday life, yet only 4% of all medical research and development is focused on women's health issues. From periods and childbirth to menopause, female pain has been normalized, as society shrugs and says "Welcome to being a woman" instead of coming up with better solutions. But it doesn't have to be this way. In The Vagina Business, award-winning journalist Marina Gerner PhD takes an eye-opening look at the innovators challenging the status quo to deliver the healthcare solutions women need.

With interviews from 100 entrepreneurs across 15 countries, The Vagina Business explores the future of women's health, where female-focused companies are developing products to help women at every stage of life. Some of these products include:

  • A smart bra with EKG technology that can predict heart attacks early
  • An in-home fertility gadget that uses saliva to track ovulation
  • Apps to help women get access to medical abortions and perform them at home safely
  • A vaginal and pelvic floor dilator that could drastically reduce the rate of vaginal tearing in birth
  • Healthcare apps tailored to LGBTQIA people and their needs, without stigma
  • Devices that prevent birth injuries and restore the pelvic floor and vagina during menopause

    • Gerner also takes the reader inside the boardroom, where only 2.1% of venture capital dollars goes toward companies founded by women, and issues a rallying cry: Women should not be denied solutions to health issues because of embarrassment and ignorance. Every woman deserves better.

    • Creators

    • Publisher

    • Release date

      September 17, 2024

    • Formats

      • Kindle Book

      • OverDrive Read

        • ISBN: 9781728263328

      • EPUB ebook

        • ISBN: 9781728263328
        • File size: 1426 KB

    • Languages

      • English

    • Reviews

      • Kirkus

        August 15, 2024
        How women entrepreneurs are creating tech-based solutions to enhance female well-being. Women's health issues have long been neglected by both medical science and society, and the taboos still surrounding the wordvagina make frank discussions difficult. In this refreshingly forthright book, financial journalist Gerner explores how gutsy female innovators working in femtech--an emerging technological field that focuses on "maternity, birth, periods, sex, menopause, fertility, and contraception"--are disrupting a health care system built to the measure of men. Stigma and a lack of understanding of female bodily functions are just two of the many hurdles femtech entrepreneurs face. Perhaps the most daunting barrier, though, is finding money to fund projects, since almost 90% of venture capitalists are men. Despite these difficulties, Gerner shows that women entrepreneurs are building profitable companies that specialize in everything from smart bras, period-tracking apps, and AI-powered vibrators to a nonhormonal liquid contraceptive gel and user-friendly artificial insemination devices. Those innovators with a bent for social justice are using technology to create tools that assist rural and/or low-income females. Three who call themselves "Synergistic Sisters in Science" have developed an app to assist pregnant women of color monitor health indicators and find "resources and peer support" as more and more "maternity care deserts" emerge across the United States. Gerner's personal passion for the subject is clear in the many interviews she incorporates throughout the book with entrepreneurs and femtech innovators from the U.S., Europe, and Asia. As it redefines the "archetype of female entrepreneurship," her highly readable book offers hope for positive new ways of not only thinking and talking about female bodies but also improving health outcomes for women worldwide. Energetic, thoroughly engaging reading.

        COPYRIGHT(2024) Kirkus Reviews, ALL RIGHTS RESERVED.

    Formats

    • Kindle Book
    • OverDrive Read
    • EPUB ebook

    subjects

    Languages

    • English

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