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In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win.
Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
- Howard Schultz - Author
- Joanne Gordon - Author
Kindle Book
- Release date: November 21, 2014
OverDrive Read
- ISBN: 9781609613464
- Release date: November 21, 2014
EPUB ebook
- ISBN: 9781609613464
- File size: 13449 KB
- Release date: November 21, 2014
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Formats
Kindle Book
OverDrive Read
EPUB ebook
subjects
Languages
English
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.
Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you’ll get an inside look into Schultz's central leadership philosophy: It's not about winning, it’s about the right way to win.
Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
-
Details
Publisher:
Harmony/Rodale/Convergent
Kindle Book
Release date: November 21, 2014
OverDrive Read
ISBN: 9781609613464
Release date: November 21, 2014
EPUB ebook
ISBN: 9781609613464
File size: 13449 KB
Release date: November 21, 2014
-
Creators
- Howard Schultz - Author
- Joanne Gordon - Author
-
Formats
Kindle Book
OverDrive Read
EPUB ebook
-
Languages
English
-
Reviews
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